[DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert

Beschreibung der Präsentation (Schwerpunkt und Werte)

Vor sieben Jahren eröffnete Ben Harmanus die E-Commerce Berlin Expo mit seiner Keynote “Rise of the Marketing Machines: When will your marketing job become obsolete?”. In seiner Vision, gestützt durch Erfahrungen mit KI und Automatisierung, zeichnete er ein Bild davon, wie Technologie den Marketing- und Kreativbereich verändern könnte.

Heute, sieben Jahre später, zeigen sich die Auswirkungen – und mit erstaunlicher Präzision treffen die damaligen Vorhersagen ein.

In diesem Vortrag erfährs...

Ben Harmanus

Principal Media Campaign Lead @ Hubspot

Lebenslauf

Ben Harmanus is the Principal Media Campaign Lead at HubSpot's Audience Development Studio and a podcast producer. With a unique background as a professional athlete, he transitioned to digital marketing, holding roles in content marketing, conversion rate optimization, and market research. As a key...

Auf Facebook teilen Auf LinkedIn teilen Auf Twitter teilen

B 10:15

Über 11,000 Teilnehmer treffen

2-tägige B2B-Expo & Konferenz für E-Commerce

19 & 20th FEBRUARY 2025
Event date
9:00-17:00
Dauer
STATION Berlin, Luckenwalder Str. 4-6
Ort

Kostenlos registrieren

Die Teilnahme an der E-commerce Berlin Expo ist für Einzelhändler und Marken kostenlos. Wir begrenzen absichtlich die Teilnehmerzahl, um wirklich effektive Networking-Möglichkeiten zu schaffen.

Agenda für Tag 1 - 19. Februar

Schau dir die Agenda für beide Veranstaltungstage - 19. und 20. Februar - an. Die Konferenz findet gleichzeitig auf 5 Bühnen statt. Unsere Vorträge sind entweder auf Englisch oder Deutsch. Die Sprachinformation findest du am Anfang des Titels jedes Vortrags.

SEHE DIE BÜHNENAGENDA

A 10:15 [ENG] How AI will redefine sourcing and product development

Patrick Kuehl User Growth @ Alibaba.com

B 10:15 [ENG] Opening Keynote: State of the German E-Commerce 2025

Efe von Thenen Chairman of the Advisory Board @ E-commerce Berlin Expo

C 10:15 [ENG] Data-Driven Leadership: Unlocking Profitability Through AI and Automation

Kevin van der Eijk Founder & CEO @ FiveX

D 10:15 [ENG] Second-Hand Revolution: How AI Processes at momox Are Transforming Retail Sustainably

Heiner Kroke CEO @ momox

E 10:15 [ENG] You and AI: Transforming creativity and campaign success

Stephanie Boedige Global Agency Director @ Microsoft Advertising

A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver

Dr.-Ing. Ralph Hünermann CEO and Founder @ ODOSCOPE

B 11:00 Topic to be announced shortly – stay tuned!

TBA @ Amazon Freight

C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce

Michel Ewald Hansen Chief Digital Officer @ Lakrids by Bülow

Kolja Oswald Regional Sales Manager @ Voyado

D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store

Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group

E 11:00 [DE] Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern

Daniel Tschirschwitz Head of Performance Tracking & IT @ Smarketer

Zacharie Maville Senior SEA Growth Consultant @ Smarketer

A 11:45 Topic to be announced shortly – stay tuned!

Johannes Mansbart Founder @ chatarmin.com

B 11:45 [ENG] The Collapse of Traditional Commerce: Why Innovation is No Longer Optional

Michael Türk VP of Solution Engineering @ Spryker

C 11:45 [DE] Strategien für profitables DTC-Wachstum - optimierte Lagerlogistik und Datentransparenz als Erfolgsformel von Sugarshape.de und Onskinery.de

Dirk Haschke Vice President & General Manager E-Commerce @ Descartes Systems

Andreas Fischer CEO @ minubo

Christian Schönborn Head of Business Development @ SugarShape

Christoph Holinski COO @ ONSKINERY

D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt

Jan Lühring Geschäftsführer E-Commerce & Technologie @ Super Streusel

Daniela Sichting Gründerin und Geschäftsführerin Marketing & Vertrieb @ Super Streusel

E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit

Stefan Wolk Director E-Commerce @ Fielmann

Boris von Brevern Geschäftsführender Gesellschafter @ BORIS Consulting

A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce

Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation

Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation

B 12:30 Topic to be announced shortly – stay tuned!

Sebastian Hamann Founder & Co-CEO @ Shopware

C 12:30 [DE] Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht

Isabella Steiner Geschäftsführerin & Gründerin @ nüchtern (Null Prozent Ventures)

Marvin Schneemann Sales Team Lead @ Pickware

D 12:30 [ENG] Process Excellence Pays Off: How Our Clients Saved Millions on Deductions When Selling on the World’s Biggest E-commerce Marketplace

Jan Hurdzan Manager Quality and Continuous Improvement @ Sony DADC

E 12:30 [ENG] KoRo's transformation: How to build an omnichannel love brand

Florian Schwenkert CEO @ KoRo

A 13:15 [DE] Von Komplexität zur Einfachheit: So revolutioniert DooFinder Ooniques Product Search & Discovery

Anna Atmis Regional Marketing Manager DACH @ Doofinder

Johanna Jacob COO & Head of Product @ OONIQUE

B 13:15 [ENG] AI for more efficient acquisition, more conversion and larger shopping baskets - the potential of generative AI in e-commerce

Hartmut König CTO Central Europe @ Adobe

C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience

Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)

Viktoria Danielzok Global Ecosystem Partner Manager @ Sendcloud

D 13:15 [ENG] How Mobile Apps Drive Performance in Omnichannel Retail

Mike Egbert Head of E-Commerce Performance Management @ Douglas

A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances

Philipp Kunstmann Senior Digital Consultant @ JustRelate Group

Nicolas Guillen Managing Director JustRelate France @ JustRelate Group

Etienne Bateau CRM Director @ TAG Heuer

B 14:00 [DE] Plattforminnovation für Händler: So gestaltet JTL die Zukunft des E-Commerce in Europa

Sebastian Evers CEO @ JTL Software

C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics

Friedrich Schwandt Founder & CEO @ ECDB

E 14:00 [ENG] Behind the Deals: OTTO’s Secret to Black Friday Success

Michelle Mei-Li Pfister Associate Solutions Architect @ Amazon Web Services

Daniel Barthelmes Division Manager eCommerce Solutions & Technology @ OTTO

A 14:45 [ENG] 2025 Bold Trends: Shaping the Year of Disruption and Innovation

Radharaman (Rad) Jha Vice President Supply Chain @ flaconi

B 14:45 [ENG] How AI Empowers SMBs to Compete with the Big Players

Wilfried Beeck Founder & CEO @ ePages

Alexander Trautmann Head of Product Engineering SSG/ERP @ Sage

D 14:45 [ENG] Data-Driven Omnichannel Solutions

Joris Kalle Team Lead Art Direction @ REWE eCom, weinfreunde.de

E 14:45 [DE] Facebook Ads sind Geschichte? Wie DefShop 2024 den Social Ads Umsatz mühelos verdoppelte …

Armin Alasti CEO @ MoonJet

Matthias Spangenberg CMO @ DefShop

A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience

Pascal van Opzeeland CEO @ Userlike

B 15:30 Topic to be announced shortly – stay tuned!

James Henderson @ Shopify

D 15:30 [ENG] Pushing Boundaries: Crafting the Future with Bold Innovation

Raluca Bujoreanu Product Lead @ Zalando

A 16:15 Topic to be announced shortly – stay tuned!

Robert Hein Founder @ Olution Advisory Services

B 16:15 [DE] Panel-Diskussion: Vier Perspektiven auf KI im digitalen Handel

Paul Krauss Panel-Moderator, Head of Digital @ MDTC

Philipp Engelmann CEO @ Glambou

Veronika Demschick eCommerce-Expertin @ ex-Nespresso, ex-Lab1886 & ex-THG

Volker Harbrecht Head of eCom @ Meta

Jörg Heinemann Innovation Evangelist @ OTTO

C 16:15 [DE] Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert

Kristina Mertens Marketing Lead @ everstox

D 16:15 [ENG] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China

Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM

E 16:15 [ENG] Hyperpersonalization and the role of telcos in it

Peter Arbitter SVP Magenta API Capability Exposure (MACE) @ Deutsche Telekom

A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy

Lukas Gottschick Chief Commercial Officer @ Pliant

C 16:45 [ENG] ChatGPT Enterprise Usecases at ReifenDirekt.de

Dr. Andreea Kremm CEO @ ReifenDirekt.de (Delticom)

D 16:45 [ENG] Challenge The Ordinary

Josh Stinton Head of Engagement @ Fieldwork

E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that

Matteo Cassese Executive and Founder Coach @ myth maker

Agenda für Tag 2 - 20. Februar

SEHE DIE BÜHNENAGENDA

A 10:15 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency

Petra Pacáková CEO @ Dotidot

Ksenija Palia Digital Ads Specialist @ Notino

Angelika Halamová Digital Ads Specialist @ Notino

B 10:15 [DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert

Ben Harmanus Principal Media Campaign Lead @ Hubspot

C 10:15 [ENG] Why big retailers fail at eCommerce

Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital

D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte

Dennie-Alexander Trost Principal Retail Media Sales Strategy & Steering @ OBI First Media Group

E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital

Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok

Samy El-Menshawy Senior Manager @ Deloitte Consulting

A 11:00 [DE] Personalisierte E-Mails, mehr Umsatz: Die Erfolgsformel für E-Commerce

Bjoern Sjut Gründer & Geschäftsführer @ FRONT ROW

Franz Head of DACH @ Intuit Mailchimp

B 11:00 Topic to be announced shortly – stay tuned!

Friederike Lumbroso-Baumgartner General Manager DACH @ Tools for Humanity

C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?

Dr. Tizian Bonus CRO @ Appinio

Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando

D 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI

Heidi Menz Data & Measurement Lead @ Google

Sandra Pfeifer Data & Measurement Lead @ Google

E 11:00 [ENG] UGC on Steroids: In-House Automation and Scaling at Snocks

Edvin Dizdaric Head of Internationalization and UGC @ Snocks

B 11:45 [ENG] AI-Powered Project Management: The Next Frontier

Farzin Saber Global VP Digital Project Office @ IKEA

C 11:45 [ENG] Retail Media Networks: Elevating Media Revenue through Enhanced Customer Experience with Delivery Hero

Ramanujam Baradwaaj Director Of Products - Advertising Solutions @ Delivery Hero

Emma Helsloot Director of Sales EMEA @ Pentaleap

E 11:45 [ENG] From Data to Decisions: Unlocking the Power of Customer Insights

André Pavic Global Head of Growth Marketing @ waterdrop®

A 12:30 [ENG] How to drive growth through a Product Operating Model

Fernando Veiga Fonesca Head of Engineering @ C&A

B 12:30 [ENG] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World

Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas | RAW-R

C 12:30 [ENG] The Ecommerce Customer Journey in 2025 and Beyond

Koen van Gelder Team Lead Ecommerce @ Statista

Lynn Beyrouthy Research Expert Ecommerce @ Statista

E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling

Lena Hauck Senior Program Manager Experimentation @ On

Ludovic Wolff Senior Product Manager Awareness @ On

A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success

Marie-Clare Puffett Industry Development & Insights Director @ IAB Europe

B 13:15 [DE] Spielerisch ins Herz: Sind Branded Mobile Games das neue TV?

Louisa Lerdo Head of Marketing @ Tabbler

Eric Jangor Managing Director @ Tabbler

C 13:15 [ENG] From Pain to Gain: How Hunkemöller Digitized their Returns Process and Increased In-Store Returns by 15%

Luc Altorf Sales Director @ nShift

E 13:15 [DE] Panel-Diskussion: Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brands

Alexis Tsingeni Panel-Moderatorin, Podcast-Host & Creator @ Retail o-Tones

Sarah Sunderbrink Head of Social & Influencer Marketing @ Zooplus

Erik Reintjes Mitgründer und Geschäftsführer @ MissPompadour

Laura Kremer Strategin für E-Commerce und Community-Building @ eCom Unity, Kandu

A 14:00 [DE] Brands im Burnout: Wie der Performance-Wahn Marken killt

Magnus Folten Managing Director @ 9:16 by WeCreate

B 14:00 [ENG] Gaming, Immersive Tech, and AI: Shaping the Future Together

Anna Graf Innovation Lead Emerging Tech @ Arvato Systems

D 14:00 [ENG] Revolutionizing Retail: The Role of AI in Modern E-commerce

Serkan Otles Global Head of Business Development @ Philips

A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"

Sang Truong Founder @ Digital Tigers

C 14:45 [ENG] How to talk to (Gen AI ) Models : Leverage GenAI to make money and your life easier in 2025

Dr. Anamika Datta Founder and Chief Orator @ AIQEurope

[DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert

Ben Harmanus

B 10:15

Über 11,000 Teilnehmer treffen

Kostenlos registrieren

Agenda für Tag 1 - 19. Februar

A 10:15 [ENG] How AI will redefine sourcing and product development

B 10:15 [ENG] Opening Keynote: State of the German E-Commerce 2025

C 10:15 [ENG] Data-Driven Leadership: Unlocking Profitability Through AI and Automation

D 10:15 [ENG] Second-Hand Revolution: How AI Processes at momox Are Transforming Retail Sustainably

E 10:15 [ENG] You and AI: Transforming​ creativity and campaign success

A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver

B 11:00 Topic to be announced shortly – stay tuned!

C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce

D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store

E 11:00 [DE] Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern

A 11:45 Topic to be announced shortly – stay tuned!

B 11:45 [ENG] The Collapse of Traditional Commerce: Why Innovation is No Longer Optional

C 11:45 [DE] Strategien für profitables DTC-Wachstum - optimierte Lagerlogistik und Datentransparenz als Erfolgsformel von Sugarshape.de und Onskinery.de

D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt

E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit

A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce

B 12:30 Topic to be announced shortly – stay tuned!

C 12:30 [DE] Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht

D 12:30 [ENG] Process Excellence Pays Off: How Our Clients Saved Millions on Deductions When Selling on the World’s Biggest E-commerce Marketplace

E 12:30 [ENG] KoRo's transformation: How to build an omnichannel love brand

A 13:15 [DE] Von Komplexität zur Einfachheit: So revolutioniert DooFinder Ooniques Product Search & Discovery

B 13:15 [ENG] AI for more efficient acquisition, more conversion and larger shopping baskets - the potential of generative AI in e-commerce

C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience

D 13:15 [ENG] How Mobile Apps Drive Performance in Omnichannel Retail

A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances

B 14:00 [DE] Plattforminnovation für Händler: So gestaltet JTL die Zukunft des E-Commerce in Europa

C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics

E 14:00 [ENG] Behind the Deals: OTTO’s Secret to Black Friday Success

A 14:45 [ENG] 2025 Bold Trends: Shaping the Year of Disruption and Innovation

B 14:45 [ENG] How AI Empowers SMBs to Compete with the Big Players

D 14:45 [ENG] Data-Driven Omnichannel Solutions

E 14:45 [DE] Facebook Ads sind Geschichte? Wie DefShop 2024 den Social Ads Umsatz mühelos verdoppelte …

A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience

B 15:30 Topic to be announced shortly – stay tuned!

D 15:30 [ENG] Pushing Boundaries: Crafting the Future with Bold Innovation

A 16:15 Topic to be announced shortly – stay tuned!

B 16:15 [DE] Panel-Diskussion: Vier Perspektiven auf KI im digitalen Handel

C 16:15 [DE] Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert

D 16:15 [ENG] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China

E 16:15 [ENG] Hyperpersonalization and the role of telcos in it

A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy

C 16:45 [ENG] ChatGPT Enterprise Usecases at ReifenDirekt.de

D 16:45 [ENG] Challenge The Ordinary

E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that

Agenda für Tag 2 - 20. Februar

A 10:15 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency

B 10:15 [DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert

C 10:15 [ENG] Why big retailers fail at eCommerce

D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte

E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital

A 11:00 [DE] Personalisierte E-Mails, mehr Umsatz: Die Erfolgsformel für E-Commerce

B 11:00 Topic to be announced shortly – stay tuned!

C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?

D 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI

E 11:00 [ENG] UGC on Steroids: In-House Automation and Scaling at Snocks

B 11:45 [ENG] AI-Powered Project Management: The Next Frontier

C 11:45 [ENG] Retail Media Networks: Elevating Media Revenue through Enhanced Customer Experience with Delivery Hero

E 11:45 [ENG] From Data to Decisions: Unlocking the Power of Customer Insights

A 12:30 [ENG] How to drive growth through a Product Operating Model

B 12:30 [ENG] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World

C 12:30 [ENG] The Ecommerce Customer Journey in 2025 and Beyond

E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling

A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success

B 13:15 [DE] Spielerisch ins Herz: Sind Branded Mobile Games das neue TV?

C 13:15 [ENG] From Pain to Gain: How Hunkemöller Digitized their Returns Process and Increased In-Store Returns by 15%

E 13:15 [DE] Panel-Diskussion: Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brands

A 14:00 [DE] Brands im Burnout: Wie der Performance-Wahn Marken killt

B 14:00 [ENG] Gaming, Immersive Tech, and AI: Shaping the Future Together

D 14:00 [ENG] Revolutionizing Retail: The Role of AI in Modern E-commerce

A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"

C 14:45 [ENG] How to talk to (Gen AI ) Models : Leverage GenAI to make money and your life easier in 2025

Konferenz Speaker:innen

Miroslava Biresova

Operational Lead Sales CZ/SK Market @ Kaufland Global Marketplace

E 10:15 [ENG] You and AI: Transforming creativity and campaign success