[ENG] Unlocking Profitability: Mastering Performance Max in 2025

Beschreibung der Präsentation (Schwerpunkt und Werte)

With increased competitive pressure and shaky consumer demand, succeeding in ecommerce has become more challenging than ever. Even three years after the launch of Google’s Performance Max, many brands and retailers still feel stuck in a black box. In this masterclass, we’ll unveil fresh 2025 market insights from over +5,000 thousands campaigns, look below the surface on upcoming PMax features, and share strategies to optimize account structure and budgeting for higher profitability.

Key takea...

Mike Ryan, Head of Ecommerce Insights & Christian Scharmüller, Chief Client Officer

@ Smarter Ecommerce

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M1 11:15

Über 11,000 Teilnehmer treffen

2-tägige B2B-Expo & Konferenz für E-Commerce

19 & 20th FEBRUARY 2025
Event date
9:00-17:00
Dauer
STATION Berlin, Luckenwalder Str. 4-6
Ort

Kostenlos registrieren

Die Teilnahme an der E-commerce Berlin Expo ist für Einzelhändler und Marken kostenlos. Wir begrenzen absichtlich die Teilnehmerzahl, um wirklich effektive Networking-Möglichkeiten zu schaffen.

Agenda für Tag 1 - 19. Februar

Schau dir die Agenda für beide Veranstaltungstage - 19. und 20. Februar - an. Die Konferenz findet gleichzeitig auf 5 Bühnen statt. Unsere Vorträge sind entweder auf Englisch oder Deutsch. Die Sprachinformation findest du am Anfang des Titels jedes Vortrags.

SEHE DIE BÜHNENAGENDA

A 10:15 [ENG] How AI will redefine sourcing and product development

Patrick Kuehl User Growth @ Alibaba.com

B 10:15 [ENG] Opening Keynote: State of the German E-Commerce 2025

Efe von Thenen Chairman of the Advisory Board @ E-commerce Berlin Expo

C 10:15 [ENG] Data-Driven Leadership: Unlocking Profitability Through AI and Automation

Kevin van der Eijk Founder & CEO @ FiveX

D 10:15 [ENG] Second-Hand Revolution: How AI Processes at momox Are Transforming Retail Sustainably

Heiner Kroke CEO @ momox

E 10:15 [ENG] You and AI: Transforming creativity and campaign success

Stephanie Boedige Global Agency Director @ Microsoft Advertising

A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver

Dr.-Ing. Ralph Hünermann CEO and Founder @ ODOSCOPE

B 11:00 Topic to be announced shortly – stay tuned!

TBA @ Amazon Freight

C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce

Michel Ewald Hansen Chief Digital Officer @ Lakrids by Bülow

Kolja Oswald Regional Sales Manager @ Voyado

D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store

Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group

E 11:00 [DE] Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern

Daniel Tschirschwitz Head of Performance Tracking & IT @ Smarketer

Zacharie Maville Senior SEA Growth Consultant @ Smarketer

A 11:45 Topic to be announced shortly – stay tuned!

Johannes Mansbart Founder @ chatarmin.com

B 11:45 [ENG] The Collapse of Traditional Commerce: Why Innovation is No Longer Optional

Michael Türk VP of Solution Engineering @ Spryker

C 11:45 [DE] Strategien für profitables DTC-Wachstum - optimierte Lagerlogistik und Datentransparenz als Erfolgsformel von Sugarshape.de und Onskinery.de

Dirk Haschke Vice President & General Manager E-Commerce @ Descartes Systems

Andreas Fischer CEO @ minubo

Christian Schönborn Head of Business Development @ SugarShape

Christoph Holinski COO @ ONSKINERY

D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt

Jan Lühring Geschäftsführer E-Commerce & Technologie @ Super Streusel

Daniela Sichting Gründerin und Geschäftsführerin Marketing & Vertrieb @ Super Streusel

E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit

Stefan Wolk Director E-Commerce @ Fielmann

Boris von Brevern Geschäftsführender Gesellschafter @ BORIS Consulting

A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce

Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation

Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation

B 12:30 Topic to be announced shortly – stay tuned!

Sebastian Hamann Founder & Co-CEO @ Shopware

C 12:30 [DE] Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht

Isabella Steiner Geschäftsführerin & Gründerin @ nüchtern (Null Prozent Ventures)

Marvin Schneemann Sales Team Lead @ Pickware

D 12:30 [ENG] Process Excellence Pays Off: How Our Clients Saved Millions on Deductions When Selling on the World’s Biggest E-commerce Marketplace

Jan Hurdzan Manager Quality and Continuous Improvement @ Sony DADC

E 12:30 [ENG] KoRo's transformation: How to build an omnichannel love brand

Florian Schwenkert CEO @ KoRo

A 13:15 [DE] Von Komplexität zur Einfachheit: So revolutioniert DooFinder Ooniques Product Search & Discovery

Anna Atmis Regional Marketing Manager DACH @ Doofinder

Johanna Jacob COO & Head of Product @ OONIQUE

B 13:15 [ENG] AI for more efficient acquisition, more conversion and larger shopping baskets - the potential of generative AI in e-commerce

Hartmut König CTO Central Europe @ Adobe

C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience

Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)

Viktoria Danielzok Global Ecosystem Partner Manager @ Sendcloud

D 13:15 [ENG] How Mobile Apps Drive Performance in Omnichannel Retail

Mike Egbert Head of E-Commerce Performance Management @ Douglas

A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances

Philipp Kunstmann Senior Digital Consultant @ JustRelate Group

Nicolas Guillen Managing Director JustRelate France @ JustRelate Group

Etienne Bateau CRM Director @ TAG Heuer

B 14:00 [DE] Plattforminnovation für Händler: So gestaltet JTL die Zukunft des E-Commerce in Europa

Sebastian Evers CEO @ JTL Software

C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics

Friedrich Schwandt Founder & CEO @ ECDB

E 14:00 [ENG] Behind the Deals: OTTO’s Secret to Black Friday Success

Michelle Mei-Li Pfister Associate Solutions Architect @ Amazon Web Services

Daniel Barthelmes Division Manager eCommerce Solutions & Technology @ OTTO

A 14:45 [ENG] 2025 Bold Trends: Shaping the Year of Disruption and Innovation

Radharaman (Rad) Jha Vice President Supply Chain @ flaconi

B 14:45 [ENG] How AI Empowers SMBs to Compete with the Big Players

Wilfried Beeck Founder & CEO @ ePages

Alexander Trautmann Head of Product Engineering SSG/ERP @ Sage

D 14:45 [ENG] Data-Driven Omnichannel Solutions

Joris Kalle Team Lead Art Direction @ REWE eCom, weinfreunde.de

E 14:45 [DE] Facebook Ads sind Geschichte? Wie DefShop 2024 den Social Ads Umsatz mühelos verdoppelte …

Armin Alasti CEO @ MoonJet

Matthias Spangenberg CMO @ DefShop

A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience

Pascal van Opzeeland CEO @ Userlike

B 15:30 Topic to be announced shortly – stay tuned!

James Henderson @ Shopify

D 15:30 [ENG] Pushing Boundaries: Crafting the Future with Bold Innovation

Raluca Bujoreanu Product Lead @ Zalando

A 16:15 Topic to be announced shortly – stay tuned!

Robert Hein Founder @ Olution Advisory Services

B 16:15 [DE] Panel-Diskussion: Vier Perspektiven auf KI im digitalen Handel

Paul Krauss Panel-Moderator, Head of Digital @ MDTC

Philipp Engelmann CEO @ Glambou

Veronika Demschick eCommerce-Expertin @ ex-Nespresso, ex-Lab1886 & ex-THG

Volker Harbrecht Head of eCom @ Meta

Jörg Heinemann Innovation Evangelist @ OTTO

C 16:15 [DE] Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert

Kristina Mertens Marketing Lead @ everstox

D 16:15 [ENG] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China

Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM

E 16:15 [ENG] Hyperpersonalization and the role of telcos in it

Peter Arbitter SVP Magenta API Capability Exposure (MACE) @ Deutsche Telekom

A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy

Lukas Gottschick Chief Commercial Officer @ Pliant

C 16:45 [ENG] ChatGPT Enterprise Usecases at ReifenDirekt.de

Dr. Andreea Kremm CEO @ ReifenDirekt.de (Delticom)

D 16:45 [ENG] Challenge The Ordinary

Josh Stinton Head of Engagement @ Fieldwork

E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that

Matteo Cassese Executive and Founder Coach @ myth maker

Agenda für Tag 2 - 20. Februar

SEHE DIE BÜHNENAGENDA

A 10:15 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency

Petra Pacáková CEO @ Dotidot

Ksenija Palia Digital Ads Specialist @ Notino

Angelika Halamová Digital Ads Specialist @ Notino

B 10:15 [DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert

Ben Harmanus Principal Media Campaign Lead @ Hubspot

C 10:15 [ENG] Why big retailers fail at eCommerce

Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital

D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte

Dennie-Alexander Trost Principal Retail Media Sales Strategy & Steering @ OBI First Media Group

E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital

Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok

Samy El-Menshawy Senior Manager @ Deloitte Consulting

A 11:00 [DE] Personalisierte E-Mails, mehr Umsatz: Die Erfolgsformel für E-Commerce

Bjoern Sjut Gründer & Geschäftsführer @ FRONT ROW

Franz Head of DACH @ Intuit Mailchimp

B 11:00 Topic to be announced shortly – stay tuned!

Friederike Lumbroso-Baumgartner General Manager DACH @ Tools for Humanity

C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?

Dr. Tizian Bonus CRO @ Appinio

Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando

D 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI

Heidi Menz Data & Measurement Lead @ Google

Sandra Pfeifer Data & Measurement Lead @ Google

E 11:00 [ENG] UGC on Steroids: In-House Automation and Scaling at Snocks

Edvin Dizdaric Head of Internationalization and UGC @ Snocks

B 11:45 [ENG] AI-Powered Project Management: The Next Frontier

Farzin Saber Global VP Digital Project Office @ IKEA

C 11:45 [ENG] Retail Media Networks: Elevating Media Revenue through Enhanced Customer Experience with Delivery Hero

Ramanujam Baradwaaj Director Of Products - Advertising Solutions @ Delivery Hero

Emma Helsloot Director of Sales EMEA @ Pentaleap

E 11:45 [ENG] From Data to Decisions: Unlocking the Power of Customer Insights

André Pavic Global Head of Growth Marketing @ waterdrop®

A 12:30 [ENG] How to drive growth through a Product Operating Model

Fernando Veiga Fonesca Head of Engineering @ C&A

B 12:30 [ENG] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World

Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas | RAW-R

C 12:30 [ENG] The Ecommerce Customer Journey in 2025 and Beyond

Koen van Gelder Team Lead Ecommerce @ Statista

Lynn Beyrouthy Research Expert Ecommerce @ Statista

E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling

Lena Hauck Senior Program Manager Experimentation @ On

Ludovic Wolff Senior Product Manager Awareness @ On

A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success

Marie-Clare Puffett Industry Development & Insights Director @ IAB Europe

B 13:15 [DE] Spielerisch ins Herz: Sind Branded Mobile Games das neue TV?

Louisa Lerdo Head of Marketing @ Tabbler

Eric Jangor Managing Director @ Tabbler

C 13:15 [ENG] From Pain to Gain: How Hunkemöller Digitized their Returns Process and Increased In-Store Returns by 15%

Luc Altorf Sales Director @ nShift

E 13:15 [DE] Panel-Diskussion: Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brands

Alexis Tsingeni Panel-Moderatorin, Podcast-Host & Creator @ Retail o-Tones

Sarah Sunderbrink Head of Social & Influencer Marketing @ Zooplus

Erik Reintjes Mitgründer und Geschäftsführer @ MissPompadour

Laura Kremer Strategin für E-Commerce und Community-Building @ eCom Unity, Kandu

A 14:00 [DE] Brands im Burnout: Wie der Performance-Wahn Marken killt

Magnus Folten Managing Director @ 9:16 by WeCreate

B 14:00 [ENG] Gaming, Immersive Tech, and AI: Shaping the Future Together

Anna Graf Innovation Lead Emerging Tech @ Arvato Systems

D 14:00 [ENG] Revolutionizing Retail: The Role of AI in Modern E-commerce

Serkan Otles Global Head of Business Development @ Philips

A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"

Sang Truong Founder @ Digital Tigers

C 14:45 [ENG] How to talk to (Gen AI ) Models : Leverage GenAI to make money and your life easier in 2025

Dr. Anamika Datta Founder and Chief Orator @ AIQEurope

[ENG] Unlocking Profitability: Mastering Performance Max in 2025

Mike Ryan, Head of Ecommerce Insights & Christian Scharmüller, Chief Client Officer

M1 11:15

Über 11,000 Teilnehmer treffen

Kostenlos registrieren

Agenda für Tag 1 - 19. Februar

A 10:15 [ENG] How AI will redefine sourcing and product development

B 10:15 [ENG] Opening Keynote: State of the German E-Commerce 2025

C 10:15 [ENG] Data-Driven Leadership: Unlocking Profitability Through AI and Automation

D 10:15 [ENG] Second-Hand Revolution: How AI Processes at momox Are Transforming Retail Sustainably

E 10:15 [ENG] You and AI: Transforming​ creativity and campaign success

A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver

B 11:00 Topic to be announced shortly – stay tuned!

C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce

D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store

E 11:00 [DE] Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern

A 11:45 Topic to be announced shortly – stay tuned!

B 11:45 [ENG] The Collapse of Traditional Commerce: Why Innovation is No Longer Optional

C 11:45 [DE] Strategien für profitables DTC-Wachstum - optimierte Lagerlogistik und Datentransparenz als Erfolgsformel von Sugarshape.de und Onskinery.de

D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt

E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit

A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce

B 12:30 Topic to be announced shortly – stay tuned!

C 12:30 [DE] Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht

D 12:30 [ENG] Process Excellence Pays Off: How Our Clients Saved Millions on Deductions When Selling on the World’s Biggest E-commerce Marketplace

E 12:30 [ENG] KoRo's transformation: How to build an omnichannel love brand

A 13:15 [DE] Von Komplexität zur Einfachheit: So revolutioniert DooFinder Ooniques Product Search & Discovery

B 13:15 [ENG] AI for more efficient acquisition, more conversion and larger shopping baskets - the potential of generative AI in e-commerce

C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience

D 13:15 [ENG] How Mobile Apps Drive Performance in Omnichannel Retail

A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances

B 14:00 [DE] Plattforminnovation für Händler: So gestaltet JTL die Zukunft des E-Commerce in Europa

C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics

E 14:00 [ENG] Behind the Deals: OTTO’s Secret to Black Friday Success

A 14:45 [ENG] 2025 Bold Trends: Shaping the Year of Disruption and Innovation

B 14:45 [ENG] How AI Empowers SMBs to Compete with the Big Players

D 14:45 [ENG] Data-Driven Omnichannel Solutions

E 14:45 [DE] Facebook Ads sind Geschichte? Wie DefShop 2024 den Social Ads Umsatz mühelos verdoppelte …

A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience

B 15:30 Topic to be announced shortly – stay tuned!

D 15:30 [ENG] Pushing Boundaries: Crafting the Future with Bold Innovation

A 16:15 Topic to be announced shortly – stay tuned!

B 16:15 [DE] Panel-Diskussion: Vier Perspektiven auf KI im digitalen Handel

C 16:15 [DE] Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert

D 16:15 [ENG] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China

E 16:15 [ENG] Hyperpersonalization and the role of telcos in it

A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy

C 16:45 [ENG] ChatGPT Enterprise Usecases at ReifenDirekt.de

D 16:45 [ENG] Challenge The Ordinary

E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that

Agenda für Tag 2 - 20. Februar

A 10:15 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency

B 10:15 [DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert

C 10:15 [ENG] Why big retailers fail at eCommerce

D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte

E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital

A 11:00 [DE] Personalisierte E-Mails, mehr Umsatz: Die Erfolgsformel für E-Commerce

B 11:00 Topic to be announced shortly – stay tuned!

C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?

D 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI

E 11:00 [ENG] UGC on Steroids: In-House Automation and Scaling at Snocks

B 11:45 [ENG] AI-Powered Project Management: The Next Frontier

C 11:45 [ENG] Retail Media Networks: Elevating Media Revenue through Enhanced Customer Experience with Delivery Hero

E 11:45 [ENG] From Data to Decisions: Unlocking the Power of Customer Insights

A 12:30 [ENG] How to drive growth through a Product Operating Model

B 12:30 [ENG] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World

C 12:30 [ENG] The Ecommerce Customer Journey in 2025 and Beyond

E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling

A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success

B 13:15 [DE] Spielerisch ins Herz: Sind Branded Mobile Games das neue TV?

C 13:15 [ENG] From Pain to Gain: How Hunkemöller Digitized their Returns Process and Increased In-Store Returns by 15%

E 13:15 [DE] Panel-Diskussion: Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brands

A 14:00 [DE] Brands im Burnout: Wie der Performance-Wahn Marken killt

B 14:00 [ENG] Gaming, Immersive Tech, and AI: Shaping the Future Together

D 14:00 [ENG] Revolutionizing Retail: The Role of AI in Modern E-commerce

A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"

C 14:45 [ENG] How to talk to (Gen AI ) Models : Leverage GenAI to make money and your life easier in 2025

Konferenz Speaker:innen

Miroslava Biresova

Operational Lead Sales CZ/SK Market @ Kaufland Global Marketplace

E 10:15 [ENG] You and AI: Transforming creativity and campaign success