[ENG] The Ecommerce Customer Journey in 2025 and Beyond
Beschreibung der Präsentation (Schwerpunkt und Werte)
From product discovery to post-purchase behavior, the entire e-commerce customer journey is undergoing a rapid transformation. Our data-driven keynote speech will highlight the most important elements of this journey in 2025, including the following themes:
• Tech-savvy consumers are increasingly looking for convenience, so the e-commerce players that will survive and thrive in 2025 offer an AI-powered personalized shopping experience. E-tailers should instantly present their customers with w...
Koen van Gelder
Team Lead Ecommerce @ Statista
Lebenslauf
Koen van Gelder leads a team of e-commerce market research experts at Statista. They cover all of e-commerce, from market KPIs to consumer behavior, with a special focus on the European and American markets.
C 12:30
Über 11,000 Teilnehmer treffen
2-tägige B2B-Expo & Konferenz für E-Commerce
- 19 & 20th FEBRUARY 2025
Event date
- 9:00-17:00
Dauer
- STATION Berlin, Luckenwalder Str. 4-6
Ort
Kostenlos registrieren
Die Teilnahme an der E-commerce Berlin Expo ist für Einzelhändler und Marken kostenlos. Wir begrenzen absichtlich die Teilnehmerzahl, um wirklich effektive Networking-Möglichkeiten zu schaffen.
Agenda für Tag 1 - 19. Februar
Schau dir die Agenda für beide Veranstaltungstage - 19. und 20. Februar - an. Die Konferenz findet gleichzeitig auf 5 Bühnen statt. Unsere Vorträge sind entweder auf Englisch oder Deutsch. Die Sprachinformation findest du am Anfang des Titels jedes Vortrags.
A
SEHE DIE BÜHNENAGENDA
B
SEHE DIE BÜHNENAGENDA
C
SEHE DIE BÜHNENAGENDA
D
SEHE DIE BÜHNENAGENDA
E
SEHE DIE BÜHNENAGENDA
A 10:15 [ENG] How AI will redefine sourcing and product development
Patrick Kuehl User Growth @ Alibaba.com
B 10:15 [ENG] Opening Keynote: State of the German E-Commerce 2025
Efe von Thenen Chairman of the Advisory Board @ E-commerce Berlin Expo
C 10:15 [ENG] Data-Driven Leadership: Unlocking Profitability Through AI and Automation
Kevin van der Eijk Founder & CEO @ FiveX
D 10:15 [ENG] Second-Hand Revolution: How AI Processes at momox Are Transforming Retail Sustainably
Heiner Kroke CEO @ momox
E 10:15 [ENG] You and AI: Transforming creativity and campaign success
Stephanie Boedige Global Agency Director @ Microsoft Advertising
A 11:00 [ENG] Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver
Dr.-Ing. Ralph Hünermann CEO and Founder @ ODOSCOPE
B 11:00 Topic to be announced shortly – stay tuned!
TBA @ Amazon Freight
C 11:00 [ENG] The Sweet Science of Loyalty: Lakrids by Bülow's Approach to Unified Commerce
Michel Ewald Hansen Chief Digital Officer @ Lakrids by Bülow
Kolja Oswald Regional Sales Manager @ Voyado
D 11:00 [ENG] Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store
Michael Jaschek Manager Logistics Sourcing & Partners @ MediaMarktSaturn Retail Group
E 11:00 [DE] Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern
Daniel Tschirschwitz Head of Performance Tracking & IT @ Smarketer
Zacharie Maville Senior SEA Growth Consultant @ Smarketer
A 11:45 Topic to be announced shortly – stay tuned!
Johannes Mansbart Founder @ chatarmin.com
B 11:45 [ENG] The Collapse of Traditional Commerce: Why Innovation is No Longer Optional
Michael Türk VP of Solution Engineering @ Spryker
C 11:45 [DE] Strategien für profitables DTC-Wachstum - optimierte Lagerlogistik und Datentransparenz als Erfolgsformel von Sugarshape.de und Onskinery.de
Dirk Haschke Vice President & General Manager E-Commerce @ Descartes Systems
Andreas Fischer CEO @ minubo
Christian Schönborn Head of Business Development @ SugarShape
Christoph Holinski COO @ ONSKINERY
D 11:45 [DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt
Jan Lühring Geschäftsführer E-Commerce & Technologie @ Super Streusel
Daniela Sichting Gründerin und Geschäftsführerin Marketing & Vertrieb @ Super Streusel
E 11:45 [DE] Die Evolution von Multi- zu Omnichannel - Maximierung der Kundenzufriedenheit
Stefan Wolk Director E-Commerce @ Fielmann
Boris von Brevern Geschäftsführender Gesellschafter @ BORIS Consulting
A 12:30 [ENG] Privacy-Driven Innovation: A First-Aid Kit for Lead Marketing in E-Commerce
Dara Kossok-Spiess Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
B 12:30 Topic to be announced shortly – stay tuned!
Sebastian Hamann Founder & Co-CEO @ Shopware
C 12:30 [DE] Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht
Isabella Steiner Geschäftsführerin & Gründerin @ nüchtern (Null Prozent Ventures)
Marvin Schneemann Sales Team Lead @ Pickware
D 12:30 [ENG] Process Excellence Pays Off: How Our Clients Saved Millions on Deductions When Selling on the World’s Biggest E-commerce Marketplace
Jan Hurdzan Manager Quality and Continuous Improvement @ Sony DADC
E 12:30 [ENG] KoRo's transformation: How to build an omnichannel love brand
Florian Schwenkert CEO @ KoRo
A 13:15 [DE] Von Komplexität zur Einfachheit: So revolutioniert DooFinder Ooniques Product Search & Discovery
Anna Atmis Regional Marketing Manager DACH @ Doofinder
Johanna Jacob COO & Head of Product @ OONIQUE
B 13:15 [ENG] AI for more efficient acquisition, more conversion and larger shopping baskets - the potential of generative AI in e-commerce
Hartmut König CTO Central Europe @ Adobe
C 13:15 [ENG] Beyond the Box: How Shipping Intelligence Transformed Amorelie's Delivery Experience
Rob van den Boogaard CX Improvement Consultant @ Amorelie (EQOM Group)
Viktoria Danielzok Global Ecosystem Partner Manager @ Sendcloud
D 13:15 [ENG] How Mobile Apps Drive Performance in Omnichannel Retail
Mike Egbert Head of E-Commerce Performance Management @ Douglas
A 14:00 [ENG] TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances
Philipp Kunstmann Senior Digital Consultant @ JustRelate Group
Nicolas Guillen Managing Director JustRelate France @ JustRelate Group
Etienne Bateau CRM Director @ TAG Heuer
B 14:00 [DE] Plattforminnovation für Händler: So gestaltet JTL die Zukunft des E-Commerce in Europa
Sebastian Evers CEO @ JTL Software
C 14:00 [ENG] Mapping Global eCommerce: Emerging Markets, Top Categories, and Cross-Border Dynamics
Friedrich Schwandt Founder & CEO @ ECDB
E 14:00 [ENG] Behind the Deals: OTTO’s Secret to Black Friday Success
Michelle Mei-Li Pfister Associate Solutions Architect @ Amazon Web Services
Daniel Barthelmes Division Manager eCommerce Solutions & Technology @ OTTO
A 14:45 [ENG] 2025 Bold Trends: Shaping the Year of Disruption and Innovation
Radharaman (Rad) Jha Vice President Supply Chain @ flaconi
B 14:45 [ENG] How AI Empowers SMBs to Compete with the Big Players
Wilfried Beeck Founder & CEO @ ePages
Alexander Trautmann Head of Product Engineering SSG/ERP @ Sage
D 14:45 [ENG] Data-Driven Omnichannel Solutions
Joris Kalle Team Lead Art Direction @ REWE eCom, weinfreunde.de
E 14:45 [DE] Facebook Ads sind Geschichte? Wie DefShop 2024 den Social Ads Umsatz mühelos verdoppelte …
Armin Alasti CEO @ MoonJet
Matthias Spangenberg CMO @ DefShop
A 15:30 [ENG] Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience
Pascal van Opzeeland CEO @ Userlike
B 15:30 Topic to be announced shortly – stay tuned!
James Henderson @ Shopify
D 15:30 [ENG] Pushing Boundaries: Crafting the Future with Bold Innovation
Raluca Bujoreanu Product Lead @ Zalando
A 16:15 Topic to be announced shortly – stay tuned!
Robert Hein Founder @ Olution Advisory Services
B 16:15 [DE] Panel-Diskussion: Vier Perspektiven auf KI im digitalen Handel
Paul Krauss Panel-Moderator, Head of Digital @ MDTC
Philipp Engelmann CEO @ Glambou
Veronika Demschick eCommerce-Expertin @ ex-Nespresso, ex-Lab1886 & ex-THG
Volker Harbrecht Head of eCom @ Meta
Jörg Heinemann Innovation Evangelist @ OTTO
C 16:15 [DE] Swipe, Shop, Repeat – Wie Social Commerce Online-Shopping revolutioniert
Kristina Mertens Marketing Lead @ everstox
D 16:15 [ENG] What we still don’t get about TEMU: Why we have such a hard time understanding digital trends from China
Björn Ognibeni Practival Visionary, Co-founder @ ChinaBriefs.io & XRLab@MCM
E 16:15 [ENG] Hyperpersonalization and the role of telcos in it
Peter Arbitter SVP Magenta API Capability Exposure (MACE) @ Deutsche Telekom
A 16:45 [ENG] Empowering E-Commerce: BitterLiebe's Financial Strategy
Lukas Gottschick Chief Commercial Officer @ Pliant
C 16:45 [ENG] ChatGPT Enterprise Usecases at ReifenDirekt.de
Dr. Andreea Kremm CEO @ ReifenDirekt.de (Delticom)
D 16:45 [ENG] Challenge The Ordinary
Josh Stinton Head of Engagement @ Fieldwork
E 16:45 [ENG] Confidence Unleashed: Leaders look for confidence in all the wrong places, let’s fix that
Matteo Cassese Executive and Founder Coach @ myth maker
Agenda für Tag 2 - 20. Februar
A
SEHE DIE BÜHNENAGENDA
B
SEHE DIE BÜHNENAGENDA
C
SEHE DIE BÜHNENAGENDA
D
SEHE DIE BÜHNENAGENDA
E
SEHE DIE BÜHNENAGENDA
A 10:15 [ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency
Petra Pacáková CEO @ Dotidot
Ksenija Palia Digital Ads Specialist @ Notino
Angelika Halamová Digital Ads Specialist @ Notino
B 10:15 [DE] Marketing Machines Reloaded: Wie KI unsere Jobs radikal transformiert
Ben Harmanus Principal Media Campaign Lead @ Hubspot
C 10:15 [ENG] Why big retailers fail at eCommerce
Mihai Popescu Marketing Tech Consultant @ ex-Galeria, Esprit & Metro Head of Digital
D 10:15 [DE] Energiegeladen zum Erfolg: Wie OBI mit voller Retail-Media-Power EnBW ins Spotlight rückte
Dennie-Alexander Trost Principal Retail Media Sales Strategy & Steering @ OBI First Media Group
E 10:15 [ENG] Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital
Nele Odzuck Group Vertical Director Consumer Goods for Client Solutions @ TikTok
Samy El-Menshawy Senior Manager @ Deloitte Consulting
A 11:00 [DE] Personalisierte E-Mails, mehr Umsatz: Die Erfolgsformel für E-Commerce
Bjoern Sjut Gründer & Geschäftsführer @ FRONT ROW
Franz Head of DACH @ Intuit Mailchimp
B 11:00 Topic to be announced shortly – stay tuned!
Friederike Lumbroso-Baumgartner General Manager DACH @ Tools for Humanity
C 11:00 [ENG] Solving the growth code for eCommerce and CPG - what can we learn from each other?
Dr. Tizian Bonus CRO @ Appinio
Joanna Lindenberg Head of Consumer & Market Insights (CMI) @ Zalando
D 11:00 [DE] Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI
Heidi Menz Data & Measurement Lead @ Google
Sandra Pfeifer Data & Measurement Lead @ Google
E 11:00 [ENG] UGC on Steroids: In-House Automation and Scaling at Snocks
Edvin Dizdaric Head of Internationalization and UGC @ Snocks
B 11:45 [ENG] AI-Powered Project Management: The Next Frontier
Farzin Saber Global VP Digital Project Office @ IKEA
C 11:45 [ENG] Retail Media Networks: Elevating Media Revenue through Enhanced Customer Experience with Delivery Hero
Ramanujam Baradwaaj Director Of Products - Advertising Solutions @ Delivery Hero
Emma Helsloot Director of Sales EMEA @ Pentaleap
E 11:45 [ENG] From Data to Decisions: Unlocking the Power of Customer Insights
André Pavic Global Head of Growth Marketing @ waterdrop®
A 12:30 [ENG] How to drive growth through a Product Operating Model
Fernando Veiga Fonesca Head of Engineering @ C&A
B 12:30 [ENG] The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World
Jasmin Deniz Karatas Founder & Gamification Expert @ Jasmin Deniz Karatas | RAW-R
C 12:30 [ENG] The Ecommerce Customer Journey in 2025 and Beyond
Koen van Gelder Team Lead Ecommerce @ Statista
Lynn Beyrouthy Research Expert Ecommerce @ Statista
E 12:30 [ENG] From Products to People: Elevating On’s Community Through Testing, Tailoring, and Storytelling
Lena Hauck Senior Program Manager Experimentation @ On
Ludovic Wolff Senior Product Manager Awareness @ On
A 13:15 [ENG] Retail Media: Growth Trends & Opportunities and Five Factors for Success
Marie-Clare Puffett Industry Development & Insights Director @ IAB Europe
B 13:15 [DE] Spielerisch ins Herz: Sind Branded Mobile Games das neue TV?
Louisa Lerdo Head of Marketing @ Tabbler
Eric Jangor Managing Director @ Tabbler
C 13:15 [ENG] From Pain to Gain: How Hunkemöller Digitized their Returns Process and Increased In-Store Returns by 15%
Luc Altorf Sales Director @ nShift
E 13:15 [DE] Panel-Diskussion: Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brands
Alexis Tsingeni Panel-Moderatorin, Podcast-Host & Creator @ Retail o-Tones
Sarah Sunderbrink Head of Social & Influencer Marketing @ Zooplus
Erik Reintjes Mitgründer und Geschäftsführer @ MissPompadour
Laura Kremer Strategin für E-Commerce und Community-Building @ eCom Unity, Kandu
A 14:00 [DE] Brands im Burnout: Wie der Performance-Wahn Marken killt
Magnus Folten Managing Director @ 9:16 by WeCreate
B 14:00 [ENG] Gaming, Immersive Tech, and AI: Shaping the Future Together
Anna Graf Innovation Lead Emerging Tech @ Arvato Systems
D 14:00 [ENG] Revolutionizing Retail: The Role of AI in Modern E-commerce
Serkan Otles Global Head of Business Development @ Philips
A 14:45 [ENG] 7 Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back"
Sang Truong Founder @ Digital Tigers
C 14:45 [ENG] How to talk to (Gen AI ) Models : Leverage GenAI to make money and your life easier in 2025
Dr. Anamika Datta Founder and Chief Orator @ AIQEurope
Konferenz Speaker:innen
Mike Ryan, Head of Ecommerce Insights & Christian Scharmüller, Chief Client Officer
@ Smarter Ecommerce
Tymon Kowalski 3D & VFX Studio Director & Michał Cieciak Growth Director
@ MUUN Animation Studio
Holger Müller, Geschäftsführer & Philipp Kunstmann, Senior Digital Advisor
@ JustRelate Group GmbH
Katharina Opiela from construktiv & Franz Riedl from Intuit Mailchimp
@ construktiv & Intuit Mailchimp
Dessislawa Thordsen – Key Account Managerin, Industry and Services & Raphael Kube – Head of Customer Consultancy Department
@ Investitionsbank Berlin
Kevin Kennell, Solutions Architect, Amazon Web Services & Giovanni Luca Randisi, CPTO, home24
Solutions Architect & CPTO @ Amazon Web Services & home24
Dara Kossok-Spiess
Head of Internet Policy and Digitization, Founder: Diversity Initiative for Retail @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Cathrin M. Daniel
Internet Policy and Digitization @ Handelsverband Deutschland e.V. (HDE), German Retail Federation
Kostenlos registrieren
Die Teilnahme an der E-commerce Berlin Expo ist für Einzelhändler und Marken kostenlos. Wir begrenzen absichtlich die Teilnehmerzahl, um wirklich effektive Networking-Möglichkeiten zu schaffen.
Support
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Noel Graf
hello@ecommerceberlin.com
+49 305 201 51 10
Lucas Zarna
sales@ecommerceberlin.com
+49 176 316 244 92
- STATION Berlin, Luckenwalder Str. 4-6
Ort
- 19 & 20th FEBRUARY 2025
Event date