[EN] Community-Driven Discovery: TikTok’s Unique Role in the Age of Agentic Commerce

This presentation will explore how TikTok stands apart in the Agentic Commerce era by emphasizing community-driven discovery. We’ll highlight how TikTok empowers users to shape what is discovered, transforming shopping behaviors through collective input and authentic engagement, combined with algorithmic steering. Join us to see how TikTok Search and TikTok Shop provide a new layer of insight into what and why people discover products in a truly user-led way.