Max Burianek

LIVE and Video shopping has transformed e-commerce in markets across Asia, but can the same model succeed in Germany? The answer may not lie in simply replicating what works elsewhere. German consumers bring different expectations around entertainment, trust and product expertise - and brands need to adapt accordingly. This keynote will explore what it takes to turn LIVE and Video shopping into a scalable commerce channel. From authentic hosts and creator partnerships to interactive product storytelling and consistent programming, Max Burianek will examine where LIVE and shoppable videos delivers real value, which categories are best suited to the formats, and how brands should measure success beyond immediate sales. Can Germany develop its own version of LIVE and Video discovery ecommerce and turn it into a lasting format?