[EN] TikTok Shop - Go all in or don't go in at all

TikTok Shop isn’t built for half measures. Success only comes when organic social, paid ads, and creators/influencers/affiliates work together as one ecosystem. In this session, I’ll share why a true “all in” approach is the only way to win on the platform – and what that looks like in practice.

Franziska Isabelle Frick is Head of Performance Marketing at Glow25, leading a team across Paid Media, Ad Creation and CRO (including Influencer at Maniko Nails before). With 7+ years of experience scaling brands internationally and a native Gen Z take on social, she combines hard performance KPIs with the cultural pulse of TikTok.