[EN] Powerful Storytelling in the AI Era

In a world where algorithms curate, automate, and accelerate content, what makes a story truly resonate? Dr. Gemma Vallet explores how brands can harness the power of AI without losing the human touch that drives connection and trust. This talk will uncover the strategies behind blending creativity with technology, showing how storytelling evolves in the AI era to inspire, engage, and convert.

Attendees will leave with actionable insights on how to:

• Craft narratives that cut through digital noise
• Integrate AI tools into authentic storytelling
• Get ready to reimagine storytelling for the future of e-commerce.