[EN] From SEO to Survival: Retail Visibility in the Age of AI Commerce

AI Commerce and autonomous agents are fundamentally reshaping how products are discovered, recommended, and purchased. For small and medium-sized retailers, the core challenge is no longer just efficiency or personalization, but visibility: Who is seen, recommended, and trusted when AI systems increasingly mediate consumer choice? This talk explores how AI-driven platform ecosystems are shifting market power, what this means for SMEs in retail, and where current regulatory frameworks fall short. Drawing on real-world retail dynamics and policy debates, the session highlights strategic and regulatory questions around access, fairness, and competition in an AI-mediated commerce landscape – and why visibility is becoming a key economic and political issue.