The ODOSCOPE Customer Engagement Platform specializes in AI-driven merchandising by deciding which products should be presented to which users and when, taking into account business interests such as margins, return rates or stock sales. It also enables businesses to analyze their customers' behavior and preferences in a way that has never been possible before. With this information, companies can make more informed decisions about which products to stock, which products to feature, and how to price them. The result is a more effective product offering and maximized profit.

When it comes to presenting relevant products in online stores, on websites, in apps, or at other digital touchpoints in a largely cookie-less world, ODOSCOPE CEP relies on "situationalization" as the next level of personalization. In addition to personal profile information and historical purchase behavior, situational data such as current usage behavior, referrer, device type, time, day or location, but also "ext...

Customer Engagement Platform, CDP, Personalization, Analytics, Merchandising, AI, Real-Time, Display Ads, Newsletter, Recommendations, Category Listing, Search Result Sorting, Discovery